Levi's Go Work by John Hillcoat
This Levi's commercial - part of their Go Forth campaign - directed by John Hillcoat (The Road, The Proposition) "depicts the dawning of a new frontier from the embers of what once was. This is the real story of real pioneers."
I love the last quote:
People think there aren't frontiers anymore. They can't see how frontiers are all around us.