The old Old Spice
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Whilst the whole world, or at least on the internet, has gone crazy over the "new" Old Spice commercials and viral videos (here's a good post summarising what happened from the time it launched in February 2010), I can't help but remember the "old" Old Spice ad from the 1970s and the brilliant "O Fortuna" track. Helps that there's some surfing as well