The Holstee Manifesto: Lifecycle Video
I really admire the team behind holstee.com, they design and curate with the hope that "each product and its inherent story inspires others to follow their dream".**
They have a wonderful manifesto, which I posted last September and they've now released a video version of it which I absolutely love.
The Holstee Manifesto is a call to action to live a life full of intention, creativity, passion, and community.
The LifeCycle Film came about as a desire to bring the energy and passion behind the Manifesto to life through something we love--biking. As we seek to live mindful lifestyles that leave a positive impact on the people and world around us, biking has become a passion that is much more than a transportation alternative. It is a way of fully experiencing the city we love and all of its details.
This Film is a celebration. It is a celebration of gatherings, of diversity, of life, and of the beauty of shared experience. We hope you enjoy.
If I knew how to ride a bike, I'd go out riding right now. In fact, think it's about time I learn how to ride a bike.
** I also love them for their recent Black Curtain Friday announcement. Instead of being part of Black Friday in the USA, the day after thanksgiving known as a day of shopping frenzy because of promotional sales that happen on the day, holstee.com decided to take the day off to spend time with family and friends, "On a day that has come to symbolize consumerism and consumption, we want to send a different message: spend time instead of spending money." How cool is that? Wish more companies and organisations can be like this.