Design Road at Tashkeel

Design Road is a journey undertaken by international designers and creative professionals from various disciplines to exchange experiences with local creative people and innovators. Activities during Design Road include seminars, workshops and an exhibition. All the workshops are in collaboration with Elisava, Barcelona School of Design and Engineering and Kingston University London.

The Spanish Designer Josep Basora designed the image of Design Road Dubai 2011. “We wanted an image that symbolizes the meeting, dialogue, brotherhood. We believe that tea time met all of these concepts into one, and a teapot was the perfect synthesis for this moment. We draw the teapot using the same modules that make up the identity of Design Road.”

Design Road will be visiting Dubai next month conducting seven workshops at Tashkeel in Nad Al Sheba. It's a great opportunity to interact with some of the leading designers/creative professionals in their fields.

Workshop details are added below. Instructor credentials and application forms can be downloaded from here. 

The deadline for receiving all applications is 28th November 2011. So hurry up and register.

1. Coolhunting Design / Urban Immersion by Jorge Rodriguez
Practical training on finding and understanding local and global trends as inspiration for human based or user oriented creation. Urban immersion, urban photography and video, lifestyle analysis, information analysis techniques, key-wording, tag-clouding, trend-boarding. 

Cost: AED 500
Dates: 1st-5th December 2011, 2.30-6.30pm (Total Hours: 20) 
Requirement: Digital photo camera or video camera, laptop.
Suitable for: All creative professionals, Architects, Graphic Designers, Interior Designers, Fashion Designers and Visual Artists. 
 

2. Exhibition Design by Rosa Roca Pera 
Tools and training on exhibition projects management. From concept to society. Working on contemporary art practices involving context and participation. 

Cost: AED 500
Dates: 1st-5th December, 2.30- 6.30pm (Total Hours: 20)
Requirement: Digital photo camera or video camera, laptop.
Suitable for: Students and young professionals of Curating, Design, Culture Management, Communication, Fine Arts, Architecture, Anthropology, Sociology, Art History, Designers, Fashion Designers and Visual Artists.  
 

3. Retail Design / Tectonic Pattern by Carmelo Zappulla
The workshop aims to train students to recognize pattern and its potential aspects in design. ‘TECTONIC PATTERN’ is a research project that aims to recollect pattern that discovers the geometries of matter, its properties, effects and qualities. 

Cost: AED 500
Dates: 1st-5th December 2011, 2.30-6.30pm (Total Hours: 20)
Requirement: Material for physical models, laptop.
Suitable for: Architects, Product Designers, Interior Designers, graduates of Architecture or Engineering, students of Architecture, Graphic Designers and Mathematicians.
 

4. Event Design / Creative Dialogue by Samer Yamani
Practical training on designing an event from brain storming till a press campaign. Cultural Event / to focus on cultural sector and needs in your city in order to create and design a necessary cultural event related to it. 

Cost:AED 500
Dates: 3rd-5th December 2011, 11.30am-6.30pm (Total Hours: 20)
Requirement: Digital photo camera or video camera, laptop.
Suitable for: All creative professionals, Architects, Graphic Designers, Interior Designers, Fashion Designers and Visual Artists. 
 

5. Motion Graphics Design / The brand management in television by Antoni Colomer Campos
The workshop aims to give students the basic keys to manage the brand on television, an introduction to the concept of Motion Graphics Design, the conceptualized process of a brand in television. How a brand package works and which applications of it are necessary to communicate with the audience; logos, colors, typography, effects, mesh, etc. 

 Cost: AED 500
Dates: 3rd-5th December 2011, 11.30am-6.30pm (Total Hours: 20)
Requirement: Laptop, After effects, Photoshop, Illustrator.
Suitable for: Graphic Designers, Motion graphics/animators, Art Directors and Producers. 
 

6. Urban Design / Maps of extensive and intensive urban public space by Christoph Lueder
Aims to produce a collective map of a selected local urban space, re-envisioning prior loca spatial and social knowledge of students as well as immediate experience through new methodologies and expanded frames of reference.

Cost:AED 500
Dates: 3 days - 03rd-5th December 2011, 11.30am-6.30pm (Total Hours: 20) 
Requirement: Equipment for drawing by hand and/or digitally, photo / video tools, laptop.
Suitable for: Students and young professionals of Architecture, Urban Design, Design, Fine Arts, Graphic Design, Sociology, Anthropology and Geography. 
 

7. Curating Contemporary Design by Gillian Russell
Introduction to the main challenges and aims of curating exhibitions in a variety of settings; from galleries to museums, pop-ups and festivals. Training on the development of a curatorial proposal and selection of participating designers. 

Cost: AED 500
Dates: 3rd-5th December 2011, 11.30am-6.30pm (Total Hours: 20)
Suitable for: Curators, Creative Practitioners, Designers, Arts Professionals, Visual Artists and Architects.
 

Applications forms  can be downloaded from here.
Completed forms should be sent to: application.designroad@gmail.com
Registration deadline: 28th November 2011
For more information, contact Tashkeel: + 971 4 336 3313

 
www.tashkeel.org
www.creativedialogue.net/Design-Road-2011
www.elisava.net
www.kingston.ac.uk/fada